My approach

I believe creative work should do more than look good—it should reflect something deeper. The best ideas aren’t just beautiful or clever; they’re meaningful, mission-aligned, and built to last.

Here’s how I lead teams, shape experiences, and approach every project I take on.

The Eight Pillars

Clarity

I help teams cut through the noise to define what matters—whether that’s a brand message, a production goal, or a creative brief. Clear vision leads to focused execution.

Care

Great creative starts with people. I lead with empathy, build trust, and prioritize creating healthy environments where teams can thrive and guests feel seen.

Creativity

Creativity isn’t just style—it’s structure, storytelling, and solution-building. It’s about using design, space, media, and moments to shape meaningful experiences.

Impact

The work must matter. It should connect, inspire, challenge, or comfort. I design for outcomes, not just outputs—building experiences that move people and reflect purpose.

Intentionality

I believe excellence lives in the details. Every element—whether it's a guest moment, a production cue, or a message on a wall—is designed with purpose and aligned to the bigger picture.

Stewardship

I don’t just create—I cultivate. Whether leading people or building systems, I believe in thoughtful, sustainable leadership that honors the mission and leaves things better than I found them.

Hospitality

Every creative decision is also a relational one. I believe the environments we build should speak care, welcome, and warmth—even before a word is spoken.

Collaboration

Great creative isn’t made in isolation. I believe in building teams where ideas can collide, evolve, and strengthen. I create space for voices to be heard, for roles to be clear, and for shared wins to mean more than solo success.

Kind Words

At HiRise Promotions and Marketing, Inc. we’ve seen a lot of big ideas, but few have the rare mix of vision and emotional brilliance like what Wes brought to life with Lone Star Lights during the Holiday Season. He didn’t just co-create a holiday event, he and his team engineered a world where joy was programmable, nostalgia was intentional, and guests left with tears in their eyes and tickets for another night. His ability to blend technical mastery with soul-stirring design turned every moment into something magical and full of mystery. If you want to build something grand, moving, and magnetic, Wes and his leadership is your guy.

Working with Wes was one of the great joys of my time in ministry leadership. As our Creative Arts Director at Northstar Church, Wes brought an incredible mix of vision, spiritual depth, and creative innovation that elevated every aspect of our worship and communication. Wes didn’t just manage creative projects—he shaped a culture. He led our team with humility, clarity, and a collaborative spirit that empowered both staff and volunteers to grow and thrive. From weekend services to seasonal productions, from video storytelling to digital strategy, Wes had a hand in nearly every creative expression of our church—and he always approached it with excellence and heart. What set Wes apart was his ability to pair strategic thinking with a deeply pastoral presence. He kept Jesus at the center of every idea and always prioritized people over product. Our church grew—not just in size, but in engagement and depth—because of his leadership. I’d work with Wes again in a heartbeat. Any team or organization would be lucky to have him.

Working with Wes has been one of the best decisions I’ve made for my business. From the very beginning, he took the time to understand not only the look and feel I wanted for my website but also how I needed it to function to support my clients and team. He brought my vision to life in a way I never could’ve done on my own—clean, professional, and on-brand in every way. What really stands out about working with Wes is how responsive, knowledgeable, and solution-minded he is. I never feel like I’m bothering him with questions or updates—he genuinely cares about the success of my site and has become a trusted part of my business team. Since launching the new site, I’ve seen smoother client experiences, more confident bookings, and an overall stronger online presence. Having Wes as the person who not only built but continues to maintain the site gives me so much peace of mind. I’m so grateful for his support and can’t recommend him enough.

I had the privilege and honor of working under the leadership of Wes at Carolina Creek Christian Camps where he provided invaluable guidance and encouragement. Wes is a highly skilled and exceptional Creative Director, who leads with positive affirmation and was always available to provide assistance and necessary tools to complete tasks effectively and efficiently. We collaborated closely on a project - Lone Star Lights from 2022-2025. Under his guidance we successfully created the most magical Christmas experience, transforming a dream into reality. It was his direction, vision and leadership we were able to transform 20+ acres of land into the most magical Christmas experience for guest to enjoy, all within a three week timeframe. Wes consistently demonstrated enthusiasm , encouragement and support to his team. Guiding and partnering every step of the way. Under his leadership his creative team soared. Taking all camp experiences to a new level. As I stated earlier- it was a true honor and blessing to work under his direction. His ability to take an idea and bring it to life is truly a gift.