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Project Overview
Lone Star Lights needed a visually captivating and immersive website to showcase its unique Christmas light experience and drive ticket sales. As the lead designer and developer, I crafted a site that reflects the magic of the event while ensuring a seamless user experience for visitors looking to explore attractions, plan their visit, and purchase tickets.
My Role
- Wireframing & User Experience Design – Structured the site to provide an intuitive flow, guiding users from discovery to ticket purchase effortlessly.
- Website Design & Development – Designed a festive, engaging, and mobile-friendly interface that captures the wonder of the Lone Star Lights experience.
- Content Curation & Strategy – Sourced and developed compelling copy and visuals to bring the event to life online.
- E-commerce & Ticketing Integration – Implemented a streamlined ticketing system to ensure a frictionless purchase process.
- SEO & Performance Optimization – Optimized for speed, searchability, and accessibility across all devices.
Impact
The redesigned Lone Star Lights website serves as a dynamic and inviting digital hub, attracting visitors with engaging visuals and easy navigation. By integrating a seamless ticketing experience, the site helps drive attendance while capturing the joy, wonder, and spirit of this immersive holiday event.
