Wes Armstrong

Creative Services & Experience Design

About

Wes Armstrong is a seasoned Creative Services Director and Experience Designer with more than 12 years of industry expertise. Known for his ability to craft compelling visual narratives, Wes excels in translating project objectives into innovative design and experiential solutions. With a passion for creating impactful moments and touch points, he thrives in collaborative environments, working with teams to deliver exceptional results.

Skills

  • Creative Problem Solving
  • Campaign Development
  • Marketing Strategy
  • Creative Discipline Guidance
  • Project Management
  • Team Collaboration & Leadership
  • Microsoft Office
  • Google Workspace
  • Budget Design & Adherence
  • Photography
  • Videography
  • Graphic Design
  • Live Audio
  • Live Video
  • Live Event Lighting Design & Programming
  • Immersive Experience Design
  • Production Printing
  • IT Management
  • Retail Design & Fulfillment
  • Vendor Relations
  • Mass Communications
  • CRM & Process System Design & Implementation
  • Web Design
  • Front-End Web Development

Education

Integration of Live Entertainment Technology Systems
Sam Houston State University
Bachelors of Science, 2015

Certifications

  • Adobe Creative Suite
  • Microsoft 365
  • Microsoft Azure
  • Dante Audio
  • Ubiquiti Networks
  • Google Workspace
  • Google & Monday.com Project Management

Experience

Director of Creative, Technology & Design

Carolina Creek Christian Camps, Huntsville, TX

2018 – Present

Established Creative Services department and developed team, standard operating procedures and capabilities of a full-service in-house creative agency. Our office was responsible for photography, videography, motion graphics, graphic design, print services, audio/video/lighting services for live events, web design & development, marketing, social media strategy, content and management, SEO, Google ads, retargeting, mass communications, retail, etc.

Built and lead a team of more than 10 team members, both on-site and remote. Seasonally expanded the Creative Services team to more than 18 full-time team members.

Worked with Executive Director to establish financial targets, design and implement budget, track spending and KPIs.

Designed and implemented Information Technology solutions for a distributed workforce across a 500 acre campus + remote.

Founding Director & DesignerDirector of Creative, Technology & Design

Lone Star Lights, Huntsville, TX

2018 – Present

Developed concept, designed, delivered and executed a one-of-a-kind annual immersive experience called Lone Star Lights; a 20+ acre Christmas event that utilizes existing infrastructure of Carolina Creek to deliver a family-centric event including 1.5M+ lights, trucking in 1M pounds of snow, 3 live performance stages, 25+ vendors, petting farm, high adventure activities like zip lining and aerial course in lights, overnight lodging, professional dinner theatre with 4-course meal and more.

Responsible for park design, operations, sourcing and buying from local, national and international vendors, budget, business model development, annual execution and financial planning, event deployment, execution, de-installation, storage and continuing development of future experiences.

Oversee nightly operations of 150+ team members including parking and logistics, shuttles, security, ticketing, service providers, experience operations, vendor relations, food and beverage, retail, hospitality, guest services, accommodations and lodging, and more.

Creative Services Director

Northstar Church, Panama City, FL

2016 – 2018

Served on staff as Creative Services, leading a small team of staff, contractors and volunteers to serve all campuses with creative resources such as graphics, print materials, social assets, video elements and campus support for lighting, video, audio and streaming. Managed global social and web presence. Reported to Lead Pastor to ensure vision-alignment and effective KPI achievements.

Professional Photographer

Lifetouch National Studios, Houston, TX

2013 – 2014

Worked as a Professional Photographer traveling to schools, universities and private offices to photograph students, faculty & employees for professional head shots taken on-location.