Facebook Instagram Linkedin

Wes Armstrong

Creative Strategist & Experience Architect

  • (936) 577-0436
  • wes@wesarmstrong.com
  • Austin, TX

About

A creative leader with over a decade of experience building brands, leading teams, and crafting environments that invite people into meaningful experiences. I’ve built creative departments from the ground up, produced large-scale seasonal events, and led multi-disciplinary teams across design, marketing, production, and technology. I bring a strategic mindset, a collaborative spirit, and a heart for work that matters—whether that’s directing immersive events like Lone Star Lights or aligning everyday creative work with a greater mission. I’m at my best when leading teams toward clear vision, removing barriers, and turning big ideas into reality.

Skills

Creative & Visual Design

  • Brand Development & Identity

  • Graphic Design

  • Photography & Videography

  • Motion Graphics

  • Immersive Experience Design

  • Live Event Lighting Design & Programming

  • Production Printing

 
Marketing & Communications

  • Campaign Development

  • Marketing Strategy

  • Social Media Strategy & Management

  • SEO & Google Ads

  • Mass Communications

  • Vendor Relations

  • Retail Design & Fulfillment

 
Technology & Web

  • Web Design & Front-End Development

  • IT Management

  • CRM & Process System Design & Implementation

  • Live Audio & Video Production

  • Microsoft Office & 365

  • Google Workspace

  • Microsoft Azure

  • Dante Audio

  • Ubiquiti Networks

 

Leadership & Operations

  • Creative Problem Solving

  • Project Management

  • Team Collaboration & Leadership

  • Budget Design & Adherence

  • Campaign Development

  • Creative Discipline Guidance

Education

Integration of Live Entertainment Technology Systems

Sam Houston State University

Certifications

  • Adobe Creative Suite
  • Microsoft 365
  • Dante Audio
  • Ubiquiti Networks
  • Google Workspace
  • Monday.com
  • ClickUp

Experience

Director Marketing & Communications

Hill Country Bible Church, Austin, TX

2025 – Present

Leads the marketing and communications strategy for Hill Country Bible Church, overseeing brand, content, and digital presence to connect the congregation and broader Austin community with the church’s mission and vision.

– Develops and executes a comprehensive MarComm strategy across print, digital, social media, and multimedia platforms.

– Leads and mentors a team of staff and volunteers, setting clear goals and cultivating a collaborative, mission-focused culture.

– Directs social media strategy, website management, and church-wide content, including newsletters, video, photography, design, and promotional materials.

– Partners with ministry leaders across departments to support event promotion, volunteer recruitment, and special campaigns.

– Establishes metrics and data-driven processes to measure engagement and continuously improve outreach effectiveness.

Director of Creative, Technology & Design

Carolina Creek Christian Camps, Huntsville, TX

2018 – 2025

Led the creation and growth of an in-house creative agency, overseeing brand development, IT infrastructure, production, and marketing strategy for a 500-acre camp and year-round retreat center.

  • Built and led a multi-disciplinary team of 5 full-time and up to 18 seasonal creatives and technicians.

  • Directed brand identity, visual storytelling, web design, video/photo production, and print services.

  • Developed and implemented SEO, paid ads, and social content strategies that drove significant engagement and registration growth.

  • Managed IT systems and infrastructure for on-site and remote staff, providing reliable support for daily operations and events.

  • Transitioned organizational culture from reactive output to proactive, vision-aligned creative planning.

Founding Director & Designer

Lone Star Lights, Huntsville, TX

2020 – 2025

Developed concept, designed, delivered and executed a one-of-a-kind annual immersive experience called Lone Star Lights; serving 25,000 guests annually, a 20+ acre Christmas event that delivered a family-centric event including 1.5M+ lights, trucking in 1M pounds of snow, 3 live performance stages, 25+ vendors, petting farm, high adventure activities like zip lining and aerial course in lights, overnight lodging, professional dinner theatre with 4-course meal and more.

 

Responsible for park design, operations, sourcing and buying from local, national and international vendors, budget, business model development, annual execution and financial planning, event deployment, execution, de-installation, storage and continuing development of future experiences.

 

Oversee nightly operations of 150+ team members including parking and logistics, shuttles, security, ticketing, service providers, experience operations, vendor relations, food and beverage, retail, hospitality, guest services, accommodations and lodging, and more.

Creative Services Director

Northstar Church, Panama City, FL

2016 – 2018

Led creative strategy and execution across campuses, supporting the mission of the church through intentional design, storytelling, and worship production.

  • Directed visual identity, graphics, video, social content, and worship production elements.

  • Collaborated closely with the Lead Pastor to ensure all creative aligned with the church’s messaging and culture.

  • Unified communications and branding across ministries to strengthen clarity and consistency.

  • Streamlined creative workflows and resourcing to support a growing and engaged community.

Professional Photographer

Lifetouch National Studios, Houston, TX

2013 – 2014

Worked as a Professional Photographer traveling to schools, universities and private offices to photograph students, faculty & employees for professional head shots taken on-location.