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Wes Armstrong

Creative Services & Experience Design

  • (936) 577-0436
  • wes@wesarmstrong.com
  • Conroe, TX

About

A creative leader with over a decade of experience building brands, leading teams, and crafting environments that invite people into meaningful experiences. I’ve built creative departments from the ground up, produced large-scale seasonal events, and led multi-disciplinary teams across design, marketing, production, and technology. I bring a strategic mindset, a collaborative spirit, and a heart for work that matters—whether that’s directing immersive events like Lone Star Lights or aligning everyday creative work with a greater mission. I’m at my best when leading teams toward clear vision, removing barriers, and turning big ideas into reality.

Skills

Creative & Visual Design

  • Brand Development & Identity

  • Graphic Design

  • Photography & Videography

  • Motion Graphics

  • Immersive Experience Design

  • Live Event Lighting Design & Programming

  • Production Printing

 
Marketing & Communications

  • Campaign Development

  • Marketing Strategy

  • Social Media Strategy & Management

  • SEO & Google Ads

  • Mass Communications

  • Vendor Relations

  • Retail Design & Fulfillment

 
Technology & Web

  • Web Design & Front-End Development

  • IT Management

  • CRM & Process System Design & Implementation

  • Live Audio & Video Production

  • Microsoft Office & 365

  • Google Workspace

  • Microsoft Azure

  • Dante Audio

  • Ubiquiti Networks

 

Leadership & Operations

  • Creative Problem Solving

  • Project Management

  • Team Collaboration & Leadership

  • Budget Design & Adherence

  • Campaign Development

  • Creative Discipline Guidance

Education

Integration of Live Entertainment Technology Systems

Sam Houston State University

Certifications

  • Adobe Creative Suite
  • Microsoft 365
  • Dante Audio
  • Ubiquiti Networks
  • Google Workspace
  • Monday.com
  • ClickUp

Experience

Director of Creative, Technology & Design

Carolina Creek Christian Camps, Huntsville, TX

2018 – Present

Led the creation and growth of an in-house creative agency, overseeing brand development, IT infrastructure, production, and marketing strategy for a 500-acre camp and year-round retreat center.

  • Built and led a multi-disciplinary team of 5 full-time and up to 18 seasonal creatives and technicians.

  • Directed brand identity, visual storytelling, web design, video/photo production, and print services.

  • Developed and implemented SEO, paid ads, and social content strategies that drove significant engagement and registration growth.

  • Managed IT systems and infrastructure for on-site and remote staff, providing reliable support for daily operations and events.

  • Transitioned organizational culture from reactive output to proactive, vision-aligned creative planning.

Founding Director & Designer

Lone Star Lights, Huntsville, TX

2018 – Present

Conceived, developed, and led a 20+ acre immersive Christmas experience featuring lighting displays, themed attractions, and a fully produced dinner theatre experience.

  • Produced and managed nightly event operations with 150+ staff and volunteers.

  • Designed and implemented guest flow, park layout, and environmental storytelling using centralized show control for lighting/audio.

  • Oversaw programming, production, hospitality, and marketing—creating a high-quality, memorable guest experience.

  • Built scalable infrastructure to support annual improvements and cross-departmental asset reuse.

  • Maintained alignment with the organization’s mission while appealing to a broad audience through immersive, family-focused design.

Creative Services Director

Northstar Church, Panama City, FL

2016 – 2018

Led creative strategy and execution across campuses, supporting the mission of the church through intentional design, storytelling, and worship production.

  • Directed visual identity, graphics, video, social content, and worship production elements.

  • Collaborated closely with the Lead Pastor to ensure all creative aligned with the church’s messaging and culture.

  • Unified communications and branding across ministries to strengthen clarity and consistency.

  • Streamlined creative workflows and resourcing to support a growing and engaged community.

Professional Photographer

Lifetouch National Studios, Houston, TX

2013 – 2014

Worked as a Professional Photographer traveling to schools, universities and private offices to photograph students, faculty & employees for professional head shots taken on-location.