Wes Armstrong

Leads the marketing and communications strategy for Hill Country Bible Church, overseeing brand, content, and digital presence to connect the congregation and broader Austin community with the church’s mission and vision.

– Develops and executes a comprehensive MarComm strategy across print, digital, social media, and multimedia platforms.

– Leads and mentors a team of staff and volunteers, setting clear goals and cultivating a collaborative, mission-focused culture.

– Directs social media strategy, website management, and church-wide content, including newsletters, video, photography, design, and promotional materials.

– Partners with ministry leaders across departments to support event promotion, volunteer recruitment, and special campaigns.

– Establishes metrics and data-driven processes to measure engagement and continuously improve outreach effectiveness.

Led the creation and growth of an in-house creative agency, overseeing brand development, IT infrastructure, production, and marketing strategy for a 500-acre camp and year-round retreat center.

• Built and led a multi-disciplinary team of 5 full-time and up to 18 seasonal creatives and technicians.

Built and led a multi-disciplinary team of 5 full-time and up to 18 seasonal creatives and technicians.

• Directed brand identity, visual storytelling, web design, video/photo production, and print services.

Directed brand identity, visual storytelling, web design, video/photo production, and print services.

• Developed and implemented SEO, paid ads, and social content strategies that drove significant engagement and registration growth.

Developed and implemented SEO, paid ads, and social content strategies that drove significant engagement and registration growth.

• Managed IT systems and infrastructure for on-site and remote staff, providing reliable support for daily operations and events.

Managed IT systems and infrastructure for on-site and remote staff, providing reliable support for daily operations and events.

• Transitioned organizational culture from reactive output to proactive, vision-aligned creative planning.

Transitioned organizational culture from reactive output to proactive, vision-aligned creative planning.

Developed concept, designed, delivered and executed a one-of-a-kind annual immersive experience called Lone Star Lights; serving 25,000 guests annually, a 20+ acre Christmas event that delivered a family-centric event including 1.5M+ lights, trucking in 1M pounds of snow, 3 live performance stages, 25+ vendors, petting farm, high adventure activities like zip lining and aerial course in lights, overnight lodging, professional dinner theatre with 4-course meal and more.

Responsible for park design, operations, sourcing and buying from local, national and international vendors, budget, business model development, annual execution and financial planning, event deployment, execution, de-installation, storage and continuing development of future experiences.

Oversee nightly operations of 150+ team members including parking and logistics, shuttles, security, ticketing, service providers, experience operations, vendor relations, food and beverage, retail, hospitality, guest services, accommodations and lodging, and more.

Led creative strategy and execution across campuses, supporting the mission of the church through intentional design, storytelling, and worship production.

• Directed visual identity, graphics, video, social content, and worship production elements.

Directed visual identity, graphics, video, social content, and worship production elements.

• Collaborated closely with the Lead Pastor to ensure all creative aligned with the church’s messaging and culture.

Collaborated closely with the Lead Pastor to ensure all creative aligned with the church’s messaging and culture.

• Unified communications and branding across ministries to strengthen clarity and consistency.

Unified communications and branding across ministries to strengthen clarity and consistency.

• Streamlined creative workflows and resourcing to support a growing and engaged community.

Streamlined creative workflows and resourcing to support a growing and engaged community.

Worked as a Professional Photographer traveling to schools, universities and private offices to photograph students, faculty & employees for professional head shots taken on-location.