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Thoughts & Reflections

Experience Design

The Ministry of Atmosphere

I didn’t expect to cry walking into an arena. But there I was—nineteen years old, bleary-eyed from the drive, carrying the usual mix of college-kid exhaustion and quiet cynicism—and the moment I stepped inside the arena where that year’s Passion Conference was being held, I felt something crack open. It wasn’t the music, or the lighting, or the thousands of

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