Project Overview
Carolina Creek needed a modern, user-friendly website that effectively communicated its mission while making it easy for families, churches, and groups to explore camp experiences. As the Creative Director, I took the project from concept to launch—working with my designer to wire frame, design, source content, and build the entire site to create an engaging digital experience that reflects the heart of Carolina Creek.
My Role
- User Experience & Wireframing – Structured the site for intuitive navigation, ensuring users could easily find camp programs, pricing, and next steps.
- Design & Development – Created a visually engaging, responsive design that balances storytelling with functionality.
- Content Strategy – Curated and sourced content, crafting compelling messaging and visuals to enhance engagement.
- SEO & Performance Optimization – Ensured fast load times, mobile responsiveness, and search engine visibility.
Impact
The redesigned website provides a clear and welcoming user journey, making it easier for parents, church leaders, and event planners to discover, learn about, and register for camps and retreats. It also equips Carolina Creek with a scalable, easy-to-manage digital presence that aligns with its mission of inviting people to experience and know the love of Jesus.
